Our Consumer Goods Industry Expertise

Salesforce provides tailored solutions for the consumer goods (CG) industry, addressing unique challenges through its Consumer Goods Cloud and other integrated services. These solutions help CG companies enhance efficiency, improve retailer relationships, and drive sales growth.

By addressing these challenges, Salesforce enables consumer goods companies to navigate the complexities of the modern retail landscape, improve operational efficiencies, and deliver exceptional consumer experiences.

Consumer Goods Industry Expertise
Salesforce Nonprofit Cloud_AHL
Consultancy & MSP Partner specializing in Integration

Making What’s
Salesforce Consumer Goods (CG) Industry

Here's how Salesforce addresses key challenges in the consumer goods industry:


Streamlining Retail Execution

Salesforce enables CG companies to optimize their retail execution strategies, providing tools for store audits, inventory management, and planogram compliance. This ensures that products are correctly stocked, displayed, and promoted in retail outlets.


Enhancing Sales and Distribution

Through advanced analytics and CRM capabilities, Salesforce helps CG companies better understand retailer and consumer behavior, leading to more effective sales strategies, improved product placement, and targeted promotions.


Improving Field Service

Salesforce offers solutions for managing field representatives, including route optimization, visit scheduling, and task management. This improves efficiency and effectiveness of field teams, ensuring they can cover more stores with the right information at hand.


Personalizing Customer Engagement

Leveraging data and AI, Salesforce empowers CG companies to create personalized marketing campaigns and promotions that resonate with specific consumer segments, enhancing engagement and brand loyalty.


Supply Chain Visibility

Salesforce provides CG companies with greater visibility into their supply chains, enabling better inventory management, demand forecasting, and collaboration with suppliers. This helps avoid stockouts or overstock situations and improves overall supply chain resilience.


Retailer Collaboration

By facilitating data sharing and collaboration between CG companies and retailers, Salesforce helps forge stronger partnerships. This collaborative approach can lead to joint marketing efforts, shared sales data for better planning, and mutually beneficial promotions.


Data-Driven Insights

Salesforce's robust analytics tools offer actionable insights into market trends, consumer preferences, and sales performance. CG companies can use these insights to make informed decisions, adapt strategies quickly, and stay ahead of competition.


Digital Transformation

Salesforce helps CG companies manage regulatory compliance and sustainability efforts, tracking product ingredients, packaging materials, and supply chain practices to ensure they meet industry standards and consumer expectations.

Client Testimonials
Our Customer's Experience with Application House
Client Testimonials

At Application House, our customer's success defines our success. We make sure that all engagements are carried out with end-to-end support from our consultants.

We brought on a team from Application House Limited to support us with transitioning one of our programs from a very old, hard-coded user interface in Salesforce Classic to a mostly out-of-the-box layout in Salesforce Lightning. It was important for us to preserve the things that our internal users appreciated most and used most often, and the Application House Limited team was able to guide us toward solutions that would feel the most "custom" but would still be easy to maintain as needed. We had done a lot of the discovery and discussion of business needs prior to engaging with Application House, which made the process of scoping technical requirements much smoother for this build than others I have experienced. The work that this team did to fully understand our needs, to document all the work that was done, and to ensure that our internal team was brought along in the process led to one of the most seamless and painless UI adoptions I have ever been a part of. Thank you to the Application house team.


Nonprofit Client in Education Industry

Project Review - Salesforce Verified

We brought on Application House to support our team as our in-house Salesforce Admin was planning to transition out of the organization. The Application House team did an exemplary job learning about the organization and our data needs in order to support us. I have worked with data consultants in the past who struggled to learn all of the nuances of our program and our staff's needs, but I had the complete opposite experience with Application House. Over time, we were able to transition from merely focusing on short-term "survival" maintenance to bigger-picture projects like cleaning out old fields, relieving technical debt, and completing important documentation work to help us maintain our systems over time


Nonprofit Client in Education Industry

Project Review - Salesforce Verified

I really appreciate all the help you have given me and hope to make some further progress in removing the Managed Package from our system. Thanks again for all that you have done, I have learned so much!


Client in the Healthcare Industry

Project Review - Salesforce Verified

Application House Salesforce Architect is very knowledgeable about Salesforce and explained complex processes clearly which helped me to understand Salesforce a lot better. He helped me throughout the process and made sure I was satisfied with the results. I hope to continue to work with Application House in the future!


Client in the Healthcare Industry

Project Review - Salesforce Verified

Application House Limited Team is highly skilled and excellent to work with, from the projects beginning till the very end I was in capable hands.They understood the all of our needs and were able to execute them with efficiency. In the future I will definitely use their services again


Our Client in the hospitality Industry

Project Review - Salesforce Verified
List of our
Global Clients

Having worked with Fortune 500 companies and mid-size and budding start-ups, our primary objective is to understand your business processes and provide solutions that are less complex and more effective.

*Client company names can be shared on request

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Certified Experts

Application House manages the scope to meet the business expectation that fit in currently available resources by managing a small team of resources to fulfill business needs for multinational Fortune 500 companies in all counties across the world.

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