Our Salesforce Solutions to Retail & CPG

Salesforce provides a suite of solutions tailored for the retail industry to address its unique challenges, helping retailers enhance customer experiences, streamline operations with Salesforce support services, and drive sales growth.

By addressing these challenges, Salesforce empowers retailers to navigate the complexities of the modern retail landscape, driving innovation, efficiency, and growth. Salesforce's integrated platform supports retailers in creating connected, personalized shopping experiences with Salesforce customize services that meet the evolving expectations of today's consumers.

Our Salesforce Solutions to Retail & CPG
Salesforce for retail industry
Registered partner providing salesforce solutions

Offering comprehensive solutions to address business challenges

Salesforce CRM empowers your retail and CPG business to deliver personalized experiences at scale, ensuring every customer interaction is meaningful and relevant. Elevate your customer engagement, drive sales, and achieve operational excellence with Salesforce. Contact us today to learn more about how we can help you personalize at scale.

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Customer Relationship Management

With the robust and unified platform salesforce ensures a secure platform for their users. This enables retailers & CPG businesses to offer consistent, personalized shopping experiences online, in-store, and across digital channels.


Streamline Inventory and Supply Chain Management

Salesforce's solutions integrate inventory management, giving retailers real-time visibility into stock levels, demand forecasting, and supply chain operations. This helps in avoiding stockouts or overstock situations and improves inventory turnover.


Omnichannel Customer Experience

Salesforce facilitates seamless omnichannel retailing by integrating sales channels and enabling a unified approach to sales, customer service, and marketing. Retailers can thus ensure a cohesive customer journey, regardless of how or where a customer chooses to shop.


Customer Retention and Loyalty

By leveraging Salesforce's advanced analytics and AI-powered insights, retailers can better understand customer behavior, preferences, and trends. This data-driven approach supports targeted marketing campaigns, personalized offers, and loyalty programs that enhance customer retention.


Personalize at Scale

Salesforce automates various retail processes, from marketing automation to customer service workflows. This reduces manual tasks, increases efficiency, and allows staff to focus on value-adding activities.


Customer Feedback and Insights

With Salesforce's powerful analytics tools, retailers gain actionable insights into sales performance, customer engagement, and operational metrics. This supports informed decision-making and strategy optimization.


Challenges in Customer Service

Salesforce Service Cloud enhances customer service by providing comprehensive support tools, including AI-powered chatbots, case management, and self-service portals. This ensures timely and effective resolution of customer issues, improving overall satisfaction.


Difficulty in Engaging Modern Consumers

Salesforce helps retailers engage tech-savvy consumers through personalized, engaging marketing campaigns across email, social media, and mobile. Retailers can thus stay relevant and appealing to a digital-first audience.

Salesforce CRM as a “Game-Changer” for Retail & CPG Industry

Salesforce, a leading CRM platform, has emerged as a transformative tool for Retail & CPG, offering a suite of features customized to the unique needs.

Client Testimonials

Our Customer's Experience with Application House

Client Testimonials

At Application House, our customer's success defines our success. We make sure that all engagements are carried out with end-to-end support from our consultants.

We brought on a team from Application House Limited to support us with transitioning one of our programs from a very old, hard-coded user interface in Salesforce Classic to a mostly out-of-the-box layout in Salesforce Lightning. It was important for us to preserve the things that our internal users appreciated most and used most often, and the Application House Limited team was able to guide us toward solutions that would feel the most "custom" but would still be easy to maintain as needed. We had done a lot of the discovery and discussion of business needs prior to engaging with Application House, which made the process of scoping technical requirements much smoother for this build than others I have experienced. The work that this team did to fully understand our needs, to document all the work that was done, and to ensure that our internal team was brought along in the process led to one of the most seamless and painless UI adoptions I have ever been a part of. Thank you to the Application house team.


Nonprofit Client in Education Industry

Project Review - Salesforce Verified

We brought on Application House to support our team as our in-house Salesforce Admin was planning to transition out of the organization. The Application House team did an exemplary job learning about the organization and our data needs in order to support us. I have worked with data consultants in the past who struggled to learn all of the nuances of our program and our staff's needs, but I had the complete opposite experience with Application House. Over time, we were able to transition from merely focusing on short-term "survival" maintenance to bigger-picture projects like cleaning out old fields, relieving technical debt, and completing important documentation work to help us maintain our systems over time


Nonprofit Client in Education Industry

Project Review - Salesforce Verified

I really appreciate all the help you have given me and hope to make some further progress in removing the Managed Package from our system. Thanks again for all that you have done, I have learned so much!


Client in the Healthcare Industry

Project Review - Salesforce Verified

Application House Salesforce Architect is very knowledgeable about Salesforce and explained complex processes clearly which helped me to understand Salesforce a lot better. He helped me throughout the process and made sure I was satisfied with the results. I hope to continue to work with Application House in the future!


Client in the Healthcare Industry

Project Review - Salesforce Verified

Application House Limited Team is highly skilled and excellent to work with, from the projects beginning till the very end I was in capable hands.They understood the all of our needs and were able to execute them with efficiency. In the future I will definitely use their services again


Our Client in the hospitality Industry

Project Review - Salesforce Verified
List of our
Global Clients

Having worked with Fortune 500 companies and mid-size and budding start-ups, our primary objective is to understand your business processes and provide solutions that are less complex and more effective.

*Client company names can be shared on request

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One suite of best-in-class sales solutions and services

Number of Salesforce-verified projects completed by the consultant

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Projects Completed

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Certified Experts

Application House manages the scope to meet the business expectation that fit in currently available resources by managing a small team of resources to fulfill business needs for multinational Fortune 500 companies in all counties across the world.

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