Last updated: 21 April 2026
Introduction
This Privacy Policy explains how Application House Limited (“we”, “us”, “our”, or “the Company”) collects, uses, stores, and protects personal information when you visit our website at https://www.applicationhouse.com (the “Site”) or otherwise engage with us.
Application House Limited is a company registered in England and Wales with company number 11300010 and registered office at Unit 25 Fleetway Business Park, 12-14 Wadsworth Road, Perivale, Middlesex, England, UB6 7LD. We are registered with the Information Commissioner’s Office (ICO): ZC130676.
We comply with the UK General Data Protection Regulation (UK GDPR) and the Data Protection Act 2018.
Application House Limited may operate separate websites and products (including businesscardscan.com, aismshouse.com, and aipayhouse.com), which are governed by their own privacy policies.
For any data protection questions, please contact us at info@applicationhouse.com.
Our Services
Application House is a Salesforce consulting, development, and managed services provider, and a registered Salesforce AppExchange ISV partner. Engagement with our services is governed by separate written agreements:
- Consulting and development services — subject to a Master Services Agreement (MSA) and Statement of Work (SOW)
- AppExchange managed packages — subject to the End User Licence Agreement (EULA) on the relevant AppExchange listing, and a separate Data Processing Agreement for business customers
- Managed services and support — subject to a separate services agreement
This Privacy Policy covers your interaction with the Site (applicationhouse.com) only. Data processing under any services agreement is governed by the terms of that agreement.
Your Rights Under UK GDPR
You have the following rights in relation to your personal information:
- Right of access — to obtain a copy of your personal information.
- Right to rectification — to have inaccurate information corrected.
- Right to erasure (“right to be forgotten”) — to request deletion of your personal information.
- Right to restrict processing — to limit how we use your information.
- Right to data portability — to receive your data in a structured, machine-readable format.
- Right to object — to processing based on legitimate interests or direct marketing.
- Right to withdraw consent — where processing is based on consent.
- Rights related to automated decision-making — we do not use automated decision-making that produces legal effects about you.
- Right to lodge a complaint — with the Information Commissioner’s Office (ICO) at https://ico.org.uk or 0303 123 1113.
To exercise any right, email info@applicationhouse.com.
Lawful Basis for Processing
We process personal information only where we have a lawful basis under UK GDPR Article 6:
| Purpose | Lawful Basis |
|---|---|
| Responding to enquiries and service requests | Legitimate interests / Contract |
| Providing information and quotes about our services | Legitimate interests / Contract |
| Sending marketing communications | Consent (or soft opt-in for existing customers) |
| Recruitment and talent acquisition | Legitimate interests / Consent |
| Website analytics and improvement | Legitimate interests |
| Fraud prevention and security | Legitimate interests / Legal obligation |
| Complying with legal and regulatory obligations | Legal obligation |
Information We Collect
We collect information in two ways:
Non-Personal Information
We collect aggregated and technical data that does not identify you personally, including browser type, operating system, language preference, access times, pages viewed, and general usage patterns. This helps us improve the Site.
Personal Information
We collect personal information you provide voluntarily, including:
- Contact details — full name, email address, telephone number, company name, job title, and business address when you submit enquiry forms, request a quote, or contact us
- Technical information — IP address and general location (at country/city level)
- Communication records — emails, messages, and records of our interactions with you
- Recruitment information — where you apply for a role, we collect your CV, cover letter, application details, and any supporting information you provide
How We Collect Information
We receive personal information:
- Directly from you when you complete a contact or enquiry form, request a quote, apply for a role, subscribe to our communications, or email us
- Automatically through your use of the Site (via cookies and analytics)
- From recruitment platforms and professional networks where you have made your profile available
- From publicly available sources such as Companies House or LinkedIn where relevant to business enquiries
How We Use Your Information
We use your personal information to:
- Respond to your enquiries, quotes, and service requests
- Provide information about our consulting and managed services
- Evaluate candidates during our recruitment process
- Send marketing communications where you have given consent
- Improve the Site through analytics
- Comply with legal, tax, and regulatory obligations
How We Share Your Information
We do not sell or rent personal information. We may share personal information with:
- Service providers that support the operation of the Site and our business, including hosting, email, analytics, customer support, and recruitment tools
- Professional advisers, including accountants, auditors, and legal advisers
- Regulators and authorities where required by law
- Business successors in the event of a merger, acquisition, or sale of assets
All service providers are bound by written contracts requiring them to protect your information in accordance with UK GDPR.
International Data Transfers
Some of our service providers may be located outside the United Kingdom. Where we transfer personal information outside the UK, we ensure appropriate safeguards are in place, including:
- Transfers to jurisdictions covered by UK adequacy regulations
- International Data Transfer Agreements (IDTA) or the UK Addendum to the EU Standard Contractual Clauses
- Other safeguards approved under UK GDPR Article 46
Data Retention
We retain personal information only for as long as necessary:
| Data Type | Retention Period |
|---|---|
| Website enquiry data | 12 months if no engagement follows |
| Client and contract records | 7 years after end of engagement (HMRC requirement) |
| Accounting and tax records | 7 years (HMRC requirement) |
| Marketing contact data | 2 years from last engagement, or until consent withdrawn |
| Recruitment data (unsuccessful candidates) | 12 months with consent, otherwise deleted |
| Employee and contractor records | 7 years after end of employment/engagement |
| Website analytics | 26 months |
When personal information is no longer needed, we securely delete or anonymise it.
Cookies
The Site uses cookies and similar technologies.
Types of Cookies
- Strictly necessary cookies — required for the Site to function
- Analytics cookies — help us understand how visitors use the Site
- Functional cookies — remember your preferences and settings
- Marketing cookies — used to deliver relevant advertising (only where you have given consent)
Managing Cookies
Our cookie banner allows you to accept, reject, or customise your preferences. You can also manage cookies through your browser settings.
Third-Party Websites
The Site may contain links to third-party websites (including the Salesforce AppExchange). This Privacy Policy does not apply to those sites, and we are not responsible for their practices. Please review the privacy policies of any third-party sites you visit.
Data Security
We implement appropriate technical and organisational measures to protect your personal information, including encryption of data in transit, access controls, and staff training on data protection.
No method of transmission over the internet is completely secure. While we take reasonable steps to protect your information, we cannot guarantee absolute security.
Marketing Communications
We may send you marketing communications about our services, events, and insights where you have given consent or where permitted under the “soft opt-in” rule for existing customers.
You can unsubscribe at any time using the link in any marketing email or by emailing info@applicationhouse.com. Even after unsubscribing, we may still send transactional or service-related communications.
Children’s Privacy
The Site is not directed at children under the age of 16. We do not knowingly collect personal information from children. If you believe a child has provided us with personal information, please contact info@applicationhouse.com and we will take steps to delete it.
Corporate Transactions
If Application House Limited is involved in a merger, acquisition, or sale of assets, personal information may be transferred to the acquiring entity subject to appropriate safeguards and notification.
Changes to This Privacy Policy
We may update this Privacy Policy from time to time. Material changes will be posted on this page with an updated “Last updated” date.
Contact Us
For any questions about this Privacy Policy or to exercise your data protection rights:
Application House Limited Company number: 11300010 Registered office: Unit 25 Fleetway Business Park, 12-14 Wadsworth Road, Perivale, Middlesex, England, UB6 7LD, ICO registration: ZC130676, Email: info@applicationhouse.com Website: https://www.applicationhouse.com
If you are not satisfied with our response, you can complain to the Information Commissioner’s Office:
Information Commissioner’s Office Wycliffe House, Water Lane, Wilmslow, Cheshire, SK9 5AF Helpline: 0303 123 1113 Website: https://ico.org.uk
